seo lead who has actually shipped AEO
Ravi KumarJangid
I get things found by people, and now by the machines answering for them.
Eleven years of
getting things found.
Fintech, proptech, real estate, healthcare, sales software, industrial, immigration and public sector. Roles are labelled by the employer's field. Names on request.
Most of my career has been the ordinary, unglamorous work of organic growth: auditing sites, fixing what is broken underneath, mapping intent, building content that earns its ranking, and reporting honestly on what moved.
The last two years changed the job. Search stopped being ten blue links and became an answer with a handful of citations underneath it. I spent that time reverse-engineering how those citations get chosen, running target prompts across ChatGPT, Perplexity, Gemini and AI Overviews, mapping which sources got pulled in and why, and rebuilding the content roadmap around citation gaps instead of search volume.
In parallel I stopped doing the repetitive parts by hand. I build multi-agent systems in Claude Code, wired over MCP to live Search Console, GA4, SE Ranking, Bing Webmaster and DataForSEO data, that handle content refresh, decay pruning, anomaly detection and reporting. It is the same job. It just scales further than one person and a spreadsheet ever did.
Five things worth
reading in full.
Each one is written up properly: the context, what I actually did, and the numbers at the end.
Zero to 62,000+ AI citations
Reverse-engineered how AI engines pick sources, then rebuilt the content roadmap around citation gaps rather than search volume. 62,000+AI citations, avg. position ~5 02 Organic growth at scaleScaling a fintech site to 34K+ ranking keywords
Topical clusters, 1,000+ articles and 50+ landing pages, run as one content engine rather than a publishing calendar. 139K+annual organic sessions 03 AI automation20+ multi-agent systems for SEO operations
Content refresh, decay pruning, anomaly detection, news publishing and reporting, wired to live data over MCP. 20+agents in production 04 Programmatic SEO40,000+ programmatic pages from structured data
Turned a structured player database into a templated page system, built with engineering rather than around it. 346%organic traffic growth 05 Growth leadershipDoubling a traffic target and leading the team that did it
Four-person team, competitive CRM rankings, and organic lead growth that offset paid spend. 2.2×18,056 blog users against an 8,210 goalWhere it has
all happened.
Six roles, ten-plus industries, one channel.
What I am
actually good at.
Hiring for organic growth?
Available now, and selective. Most interested where the role carries real ownership of the channel.