Aug 2024 - Present
Fintech · Fundraising platform
SEO & Growth Manager
Own organic growth end to end: strategy, content engine, technical SEO, AI-search visibility, automation and the website itself.
- Scaled organic search to 34K+ ranking keywords worldwide (12K+ in the US), driving 139K+ annual organic sessions.
- Lead organic growth and the content engine end to end: topical clusters, pillar content, 1,000+ articles and 50+ landing pages.
- Reverse-engineered how AI engines select and cite sources: ran target prompts across ChatGPT, Perplexity, Gemini and AI Overviews to map citation patterns, then prioritised the roadmap by citation gap rather than search volume.
- Built AEO / GEO visibility from zero to 62,000+ AI citations (average position ~5 in AI answers) through entity and schema optimisation, AI-extractable content, markdown twins and llms.txt.
- Earned citations in the sources AI already trusts (listicles, comparison pages and review platforms), compounding to 1,300+ referring domains (Domain Trust 78) and 200-500 new backlinks per month with minimal outreach.
- Built 20+ AI/SEO automation agents in Claude Code for content refresh, decay pruning, anomaly detection, news publishing and reporting, wired to Search Console, GA4, SE Ranking, Bing Webmaster and DataForSEO over MCP for live data.
- Manage the company website end to end: technical SEO, schema, integrations and front-end changes, shipping most updates without external developers.
- Own CRO and AI-search measurement: Core Web Vitals, homepage-hero A/B testing, and AI sessions and citations per engine tied to conversions.
Aug 2021 - Jul 2024
PropTech · Pune
SEO Manager
Led a four-person SEO team across multiple proptech properties, with organic growth targeted at displacing paid spend.
- Led and mentored a 4-person SEO team with daily scrums, clear priorities and KRA reporting.
- Doubled an annual blog-users target (18,056 against an 8,210 goal) through intent mapping and content marketing.
- Grew organic leads 100% to offset paid spend, using lead-generation cards and conversion-focused content.
- Earned top-3 rankings in competitive real-estate CRM categories and helped establish a brand Knowledge Graph.
- Improved Featured Snippet (position zero) and People-Also-Ask visibility through semantic SEO and search-intent optimisation.
Mar 2020 - Jul 2021
B2B martech · Pune
Senior Executive, SEO
Client-facing SEO ownership for B2B martech accounts, strategy through to reporting.
- Owned monthly SEO strategy, execution, reporting and stakeholder communication for B2B martech accounts.
- Achieved top-3 rankings within 3 months and grew organic blog traffic 10× year over year through technical fixes and content optimisation.
Nov 2016 - Oct 2019
Sports media · Jaipur
Digital Marketing Specialist
Organic growth for a sports media property, including a large programmatic build with the engineering team.
- Drove 346% organic-traffic growth through on-page, technical and content optimisation.
- Built 40,000+ programmatic SEO pages from structured player data, working with engineering on templates and internal linking.
Aug 2015 - Oct 2016
Government · Jaipur
Digital Marketing Strategist
SEO and social for a state Chief Minister's Office digital presence, leading an eight-person content team.
- Led SEO and social media for a state Chief Minister's Office digital presence, managing an 8-person content team.
- Grew official channels to 7M+ followers organically, coordinating timely content around campaigns and public initiatives.
Jul 2014 - Jul 2015
Tax & compliance software · Jaipur
SEO Analyst
First dedicated SEO role: on-page, off-page and content restructuring on a priority domain.
- Took a priority domain from page 10 to top-3 for target keywords within six to seven months.
- Executed on-page and off-page optimisation (content restructuring, metadata and link building) in my first dedicated SEO role.