SEO & Growth Manager
Own organic growth end to end: strategy, content engine, technical SEO, AI-search visibility, automation and the website itself.
- Scaled organic search to 34K+ ranking keywords worldwide (12K+ in the US), driving 139K+ annual organic sessions.
- Lead organic growth and the content engine end to end: topical clusters, pillar content, 1,000+ articles and 50+ landing pages.
- Reverse-engineered how AI engines select and cite sources: ran target prompts across ChatGPT, Perplexity, Gemini and AI Overviews to map citation patterns, then prioritised the roadmap by citation gap rather than search volume.
- Built AEO / GEO visibility from zero to 62,000+ AI citations (average position ~5 in AI answers) through entity and schema optimisation, AI-extractable content, markdown twins and llms.txt.
- Earned citations in the sources AI already trusts (listicles, comparison pages and review platforms), compounding to 1,300+ referring domains (Domain Trust 78) and 200-500 new backlinks per month with minimal outreach.
- Built 20+ AI/SEO automation agents in Claude Code for content refresh, decay pruning, anomaly detection, news publishing and reporting, wired to Search Console, GA4, SE Ranking, Bing Webmaster and DataForSEO over MCP for live data.
- Manage the company website end to end: technical SEO, schema, integrations and front-end changes, shipping most updates without external developers.
- Own CRO and AI-search measurement: Core Web Vitals, homepage-hero A/B testing, and AI sessions and citations per engine tied to conversions.