How I got
here, and how
I work.
Pune, Maharashtra, India
I started in SEO in Jaipur in 2014, at a software development company, on a training product nobody was searching for by name. The job was to take a domain sitting on page ten and make it visible. It took six or seven months and it taught me the thing I have relied on ever since: organic growth is mostly patience applied to the right diagnosis.
From there the work got broader. A Chief Minister's Office digital presence with an eight-person content team and an audience measured in millions. Three years at a software and website development company, across in-house products and client builds, where the interesting problem was not writing but deciding which forty thousand pages of a sports data platform deserved to exist. Agency work on B2B accounts, where you learn to explain your reasoning to people paying for it. Then a proptech group, four people reporting to me, and a target we beat by more than double.
The industries piled up rather than narrowed. Real estate and proptech, sales and CRM software, healthcare, immigration services, industrial products, cash-flow and finance tools, education, sports data, public sector. Two of those employers were software and website development companies, and their own label says almost nothing about the work. What you inherit there is a queue of projects in unrelated markets. The channel stays the same. What changes each time is how that buyer searches, and what a page has to prove before it earns the click.
Since 2024 I have been running organic growth at a fintech fundraising platform, and watching the ground move. Answers replaced results. I went after it the same way I went after page ten in 2014: measure what is actually happening, find the pattern, build against it. That turned into 62,000+ AI citations from a standing start, and a set of automation agents that do the parts of the job that never needed a human.
What I want next is a role where organic search is treated as a serious growth channel rather than a content calendar, somewhere the AI-search shift is understood as the structural change it is, and there is appetite to build for it properly.
Four things that
are true of me.
I ship rather than hand off
Technical SEO, schema, integrations and front-end changes go live without an external developer in the loop. It shortens the distance between spotting a problem and fixing it.
I would rather be measured than optimistic
Every figure on this site is a measured result. I report the ones that did not move too. That is what makes the rest worth believing.
I build the team's capability, not a dependency on me
Daily cadence, explicit ownership and reporting people can act on. Four to eight people, run so the work continues when I am not in the room.
I automate the boring half deliberately
Not everything that can be automated should be. Clear inputs and a writable decision rule. Everything else keeps a human on it.
The paperwork.
B.Tech, Computer Science
Arya College of Engineering & Research Centre, Jaipur
Three, fluently
The ones I
get asked.
What exactly is AEO, and is it different from SEO?
It is the same discipline measured against a different surface. Classic SEO asks where you rank in a list of results. AEO asks whether a generative engine cites you inside its answer, which depends on entity clarity, how extractable a specific claim is, and whether you appear in the third-party sources the engine already trusts. The underlying work overlaps heavily; the prioritisation does not.
Are you available now?
Yes. I have resigned my current role and I am open to conversations now. Most interested where organic search is treated as a growth channel with real ownership attached.
Which employers and clients do these results belong to?
Roles are listed by the employer's own field here as a matter of discretion. Employer and client names, and the underlying reporting, are available on request and in the CV I send with applications.
Which industries have you actually worked in?
More than the six job titles suggest. Two of those employers were software and website development companies, so the work there ran across whatever products and client projects were in the queue rather than one market. Between them the work has covered fintech and fundraising, real estate and proptech, sales and CRM software, healthcare, immigration services, industrial products, B2B SaaS and martech, sports data, education and the public sector. The full list is on the experience page.
Do you work hands-on or only manage?
Both, and I would not want a role that removed the hands-on half. I currently run a team's worth of output while shipping technical and front-end changes myself.
How do you use AI in the work?
As infrastructure rather than a writing shortcut. Multi-agent systems in Claude Code, connected over MCP to live Search Console, GA4, SE Ranking, Bing Webmaster and DataForSEO data, handling refresh cycles, decay pruning, anomaly detection and reporting. Judgement calls stay with me.