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Fintech · Fundraising platform

• Scaled organic search to 34K+ ranking keywords worldwide (12K+ in the US), driving 139K+ annual organic sessions.
• Lead organic growth and the content engine end to end: topical clusters, pillar content, 1,000+ articles and 50+ landing pages.
• Reverse-engineered how AI engines select and cite sources: ran target prompts across ChatGPT, Perplexity, Gemini and AI Overviews to map citation patterns, then prioritised the roadmap by citation gap rather than search volume.
• Built AEO / GEO visibility from zero to 62,000+ AI citations (average position ~5 in AI answers) through entity and schema optimisation, AI-extractable content, markdown twins and llms.txt.
• Earned citations in the sources AI already trusts (listicles, comparison pages and review platforms), compounding to 1,300+ referring domains (Domain Trust 78) and 200-500 new backlinks per month with minimal outreach.
• Built 20+ AI/SEO automation agents in Claude Code for content refresh, decay pruning, anomaly detection, news publishing and reporting, wired to Search Console, GA4, SE Ranking, Bing Webmaster and DataForSEO over MCP for live data.
• Manage the company website end to end: technical SEO, schema, integrations and front-end changes, shipping most updates without external developers.
• Own CRO and AI-search measurement: Core Web Vitals, homepage-hero A/B testing, and AI sessions and citations per engine tied to conversions.

PropTech · Pune

• Led and mentored a 4-person SEO team with daily scrums, clear priorities and KRA reporting.
• Doubled an annual blog-users target (18,056 against an 8,210 goal) through intent mapping and content marketing.
• Grew organic leads 100% to offset paid spend, using lead-generation cards and conversion-focused content.
• Earned top-3 rankings in competitive real-estate CRM categories and helped establish a brand Knowledge Graph.
• Improved Featured Snippet (position zero) and People-Also-Ask visibility through semantic SEO and search-intent optimisation.

B2B martech · Pune

• Owned monthly SEO strategy, execution, reporting and stakeholder communication for B2B martech accounts.
• Achieved top-3 rankings within 3 months and grew organic blog traffic 10× year over year through technical fixes and content optimisation.

Sports media · Jaipur

• Drove 346% organic-traffic growth through on-page, technical and content optimisation.
• Built 40,000+ programmatic SEO pages from structured player data, working with engineering on templates and internal linking.

Government · Jaipur

• Led SEO and social media for a state Chief Minister's Office digital presence, managing an 8-person content team.
• Grew official channels to 7M+ followers organically, coordinating timely content around campaigns and public initiatives.

Tax & compliance software · Jaipur

• Took a priority domain from page 10 to top-3 for target keywords within six to seven months.
• Executed on-page and off-page optimisation (content restructuring, metadata and link building) in my first dedicated SEO role.